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Have you noticed how everyone has a mission statement these days? Ironically, the central term (mission) has been applied for years by for-profit corporations, who have statements that look like this: “Our passion and goal is to provide quality products and services to our valued clientele, resulting in a climate of advancement and fostering a…

Creativity is a funny thing. It’s not something you hold in your hands and squeeze, but it is something that you can destroy by handling too much and forcing to behave a certain way. Lately, the familia has been re-watching ingenious animated movies from the late 90s and early 2000s, from studios that came out…

I don’t mean for this to sound like the first line of a cheesy bar joke, but do you know how to get Christians reading your blog post, buying your book, or listening to your sermon? Use a title with the word “should” in it, as in: “Should Christians decorate and hide eggs at Easter?”…

We are a society that parses words, and this isn’t necessarily a bad thing — consider the difference of implications between “anti-abortion” and “anti-choice” — and how we phrase things makes a huge difference in how our listeners or readers interpret our message. For instance, lately in the news there are articles about couples choosing…
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