2025-03-31 2025-03-31
Driven to Distraction
Dr. Sandra, as we affectionately called her, wound up the last Lateral Thinking lecture by asking us: "Supposing all your cars were yellow Minis, how would you recognise yours?" Suggestions flowed fast and furious: spray, decorations, bigger wheels so it stands proud, a scarf tied to the antenna, fluorescent car seat covers, a high-frequency signal... Cars available on the market are all different, yet manufacturers want them to stand out from the rest anyhow. Bells, whistles, buttons and bows which one might rarely use are added to the basic model, to hike the price and the cachet attached to the vehicle; bull-bars and tinted windows are so yesterday. Read next feature >
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