In 1995, political commentator and journalist Matt Drudge began publishing entertainment and political gossip in a newsletter for 1,000 subscribers. By 1997, the newsletter had grown to 85,000 subscribers. Yet, the “Drudge Report” didn’t officially become a global political punditry website until a year later when it broke the Monica Lewinsky scandal. 

The White House has now decided to clone the site (almost identically) to remove traffic from what was once one of conservative’s most significant supporters. Called “The White House Wire,” the new website is another attempt to circumvent the national media, which President Trump consistently claims remains opposed to his administration’s policies.

??The White House has its own wire now.

Read what we’re reading ➡️ https://t.co/4FKzXvskXb pic.twitter.com/vk7ryBSKh0

— The White House (@WhiteHouse) May 1, 2025

An anonymous White House official stated that the new outlet is strategically created to “disseminate Trump-favorable coverage.” 

“It’s a place for supporters of the president’s agenda to get the real news all in one place in a shareable and readable format,” the official said. “The website will be a one-stop shop for news and is part of the Trump administration’s effort to provide transparency and institute policies that put America first.” 

From its .gov URL, the White House Wire links to articles about administration progress, RSS feeds quoting key personnel, including Secretaries and the President, and even delves into social media posts. It was developed to have the same massive headline size and columns of aggregators, reading “fair and accurate coverage of the administration.”  

The White House Communications Office aims to make it a must-bookmark site for anyone interested in Trump’s side of the news created by his policies and orders. 

Incensed by the alleged copyright infringement, Matt Drudge released on the Drudge Report with an inflammatory headline, “IT TAKES AN ENTIRE WEST WING TO COMPETE WITH DRUDGE.” Another read, “TRUMP LAUNCHING HIS OWN DRUDGE REPORT USING TAXPAYER DOLLARS.” 

In the political blog, Axios, it was written that “[Drudge] later joked to Axios: ‘I’m considering a $1 trillion lawsuit.’”

Media experts considered that the “Wire” is implied after the White House removed the Associated Press, Reuters, and Bloomberg from their typical front-row spots in the White House press poll and daily access to the president.