Days after its planned rebranded logo blew up the internet, Cracker Barrel has reversed course. The chain had attempted to rebrand itself with a new modern look, unveiling an updated logo that was completely devoid of the “old timer” sitting by the barrel. The look spawned outrage across the internet, with memes abounding to mock the new look. Even Steak & Shake had some harsh words criticizing the move in a statement. “Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the ‘old-timer’ from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away,” the company wrote. President Trump entered the debate as well, offering some sage advice to Cracker Barrel on Truth Social. “Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before. They got a Billion Dollars worth of free publicity if they play their cards right. Very tricky to do, but a great opportunity.”

Cracker Barrel initially downplayed the backlash as a “vocal minority.” Sarah Moore, Cracker Barrel’s chief marketing officer, said the change was “bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests.” “All of the elements of our remodels were informed by direct input from our guests and team members alike. These changes are for them,” a spokesperson told Fox News Digital. Some liberal outlets framed the backlash as MAGA outrage.

By Tuesday, however, the company had changed its tune. “We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have.  Our new logo is going away and our ‘Old Timer’ will remain,” the company wrote in a statement. “At Cracker Barrel, it’s always been – and always will be – about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family.  As a proud American institution, our 70,000 hardworking employees look forward to welcoming you to our table soon.” By Wednesday, the company’s shares, which had dipped precipitously with the announcement of the new logo, were on the uptick. President Trump applauded the company’s reversal. “Congratulations ‘Cracker Barrel’ on changing your logo back to what it was,” he wrote on Truth Social. “All of your fans very much appreciate it. Good luck into the future. Make lots of money and, most importantly, make your customers happy again!”