
Hollywood’s biggest names are looking to Texas as the next entertainment capital of the world. A-list actors Matthew McConaughey, Woody Harrelson, Dennis Quaid, Billy Bob Thornton, and Renée Zellweger are leading the charge to bring more film and television productions to the Lone Star State.
The group recently launched an initiative called True to Texas aimed at convincing filmmakers and state officials to invest in Texas-based productions. With the support of True Detective creator Nic Pizzolatto, McConaughey and Harrelson starred in a promotional video that echoes their famous HBO series.
“Hollywood is a flat circle, Woody,” McConaughey muses in the clip, as he envisions a “rebirth” of the industry in Texas. Harrelson adds, “A small fraction of Texas’ budget surplus could turn this state into the new Hollywood.”
Quaid, Thornton, and Zellweger also discuss the benefits of filming in Texas, highlighting the potential economic boost for local communities. The effort comes as the Texas Senate considers a new budget proposal that includes $498 million in film industry incentives, a move that could transform the state into a filmmaking powerhouse.
For years, Hollywood has been associated with secular and often controversial content, but many Christian and faith-based filmmakers have sought alternative locations that align more closely with their values. Texas, with its rich history of faith, family, and freedom, presents an attractive alternative.
Dennis Quaid, who has been open about his Christian faith, has starred in several faith-based films, including I Can Only Imagine and On a Wing and a Prayer. Matthew McConaughey, known for his deep-rooted faith and strong values, has often spoken about the importance of his belief in God. These stars see Texas as a place where both big-budget films and faith-driven projects can thrive without the constraints and pressures often found in Hollywood.
“Filming in Texas isn’t just about showcasing our stunning landscapes—it’s about creating jobs, boosting local economies, and building a thriving industry right here at home,” Quaid shared on Instagram.
While Texas is gaining traction, Hollywood is facing unprecedented struggles. A report from FilmLA revealed that film production in Los Angeles dropped to its lowest level in history, excluding the 2020 pandemic year. Rising costs, regulatory hurdles, and devastating fires in early 2025 have added to the crisis.
In response, industry insiders have launched a petition called “Stay in LA” urging California to increase tax incentives to keep productions in Hollywood. Governor Gavin Newsom has proposed a $750 million incentive package, but it remains uncertain whether that will be enough to reverse the trend.
Meanwhile, former President Donald Trump has appointed Mel Gibson, Sylvester Stallone, and Jon Voight as Special Ambassadors to Hollywood in an effort to revitalize the industry. In an appearance on Fox News’ Hannity, Gibson said, “People are going somewhere else because it’s more cost-effective. There are just a lot of prohibitive regulations and things in the way that I think could be lifted.”
As the entertainment industry undergoes a major shift, Texas may become a beacon for filmmakers looking for a fresh start—one that values creative freedom, faith-based storytelling, and a strong work ethic. With McConaughey, Quaid, and Harrelson leading the charge, the Lone Star State may soon shine as Hollywood South.
For Christian filmmakers, this move presents an exciting opportunity to tell God-honoring stories in a place that welcomes their message. As Quaid put it, “Everything’s bigger—and better—in Texas.”