Changing Channels

Bru-tal, or as I would say in my classic rock days … Jethro Bru-tull.

That’s the best way to describe “local” auto dealership ads across the country.

Having lived in New York, California and North Carolina I have seen some doozies, believe me.

Two that stand out, and not in a good way, are in the Raleigh-area.

In one ad campaign, the owner does a “who’s on first, what’s on second” riff with an actor he hired for his commercials.

Ugh… it’s as painful as it sounds.

Almost as bad is a Cary, N.C. dealership that has employees sing “Kendrick … we like it like that!” to the tune of the Romantics song “What I like about you”.

It’s awkward at best, awful at worst … and kind of reminds me of a Florida dealer that does a similar ad to the “Ghostbusters” theme.

Ooh… it’s like a kick in the” grown” as Archie Bunker used to say.

As were all the ads for Chuck (Not Too) Swift and Cal Worthington when I lived in Sacramento.

Perhaps the ads are my punishment for watching too much TV?

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