Press Contact:
Caren Browning /Elizabeth MacEnulty
The Morris + King Company


Leading Online Community for Spirituality Snags Esteemed Ellie
for “General Excellence Online”

New York, NY – May 2, 2007 – Beliefnet, Inc., the leading multi-faith spirituality

media company and online community, has won the top Internet award at the 42nd Annual National Magazine Awards presented by the American Society of Magazine Editors (ASME) and Magazine Publishers of America. Beliefnet was the only independent company nominated in the General Excellence Online category; other nominees were BusinessWeek.com, People.com, Slate and ESPN.com. The prestigious award covers both websites affiliated with publications and independent, web-only sites with strong original content and community.

Presenting the award, Mark Whitaker Vice President and Editor-in-Chief of New Ventures for Washingtonpost.Newsweek Interactive (who will soon move to NBC News), said, “Beliefnet.com is remarkable in both its focus on spirituality, inspiration and faith, and its ability to unite a diverse audience under one digital roof. Its strong content and web-friendly presentation feel rich and satisfying. Packed with provocative commentary, unique blogs, user-generated material, original videos and inspirational talks, the site soothes and amuses in features as far-ranging as Preachers & Teachers, coverage of the DaVinci Code, the Jovialities and The Virtual Talmud. The site is one of a kind.”

In his acceptance speech, Steven Waldman, Beliefnet’s Editor-in-Chief and Co-Founder, credited success to the remarkable dedication of his staff, saying, “we’re deeply grateful to the National Magazine Awards for recognizing that Beliefnet has ‘cracked the code’ on how to do spirituality – and for recognizing that spirituality is an important, mainstream topic.”

A select group representing 127 publications in 25 categories comprised the nominees for this year’s esteemed awards. A complete listing of winners and results can be found at www.magazine.org.

Beliefnet was also recently named an Honoree by the Webbies for Internet “Best Practices,” one of only 13 sites out of more than 8,000 so honored, and was a Best Spirituality Website finalist as well.

In the last year, Beliefnet has greatly expanded its video features and redesigned its site, emphasizing tools and content that provide inspiration and spiritual self-help. The site’s mission is to help members “ find, and walk, a spiritual path that will bring comfort, hope, clarity, strength, and happiness.”

In addition to guided meditations, prayer circles, polls, quizzes and community discussion platforms designed to help people explore their spiritual paths; Beliefnet has carved a unique space in the blogosphere among respected and dynamic faith-based, family-centric and pop-culture bloggers. The site has a renewed focus on entertainment, health, wellness and parenting topics specifically created for its unique audience of women in the 25 - 54 age range.

Celebrities like Roseanne Cash, Bono, Dennis Quaid, Billy Bob Thornton and Jane Fonda have revealed their personal paths to spirituality and well-being, and hundreds of video interviews featuring today’s most inspiring and respected spiritual leaders, including Deepak Chopra, Thomas Moore, the Dalai Lama and others, highlight the Preachers & Teachers series.

Beliefnet has also become a key venue for 2008 presidential candidates and other celebrities to talk openly about their spiritual lives. The premiere interview with John Edwards which included personal comments about how his wife Elizabeth’s cancer diagnosis has affected their family, attracted a wide audience and extensive media attention; interviews with other candidates will be announced in the coming weeks.

Visit www.Beliefnet.com to explore and discover more.


About Beliefnet

Beliefnet is the largest spirituality online community, attracting more than 2.8 million unique visitors per month according to Media Metrix. More than 12 million people subscribe to daily email newsletters, accounting for more than 17 million subscriptions. The company is independent and not affiliated with a particular religion or spiritual movement. Beliefnet, Inc. is a privately held company funded by employees, individual investors, Softbank Capital and Blue Chip Venture Company.

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