Discusses his/her faith and how it would influence his/her presidency publicly or in an advertisement, or has staff or surrogates do the same.
Publicly quotes from the Bible or other scripture, uses overtly religious language, or discusses personal religious life, even outside the context of how it influences his/her policy positions, e.g. discussing personal prayer life or own sinfulness.
Frames issues in religious or spiritual terms, e.g. environmentalism as “Creation Care” or one-man/one-woman marriage as “God’s plan.”
Delivers a speech or makes an appearance in an overtly religious setting, e.g. a house of worship, denominational convention, religious college, etc.
Lobbies a religious leader/activist/organization/denomination for support, either personally or through staff and surrogates.
Receives an endorsement or is the object of favorable comments from a religious leader/activist/organization.
Buys ads in religious media, e.g. Christian radio or a Mormon magazine.
Embraces an issue important to a key religious constituency, e.g. a Republican vowing to appoint Supreme Court judges who would overturn Roe or a Democrat vowing to retain President Bush’s Office of Faith-Based Initiatives.
Takes steps to build or strengthen a faith outreach program.
Grants an interview to a religious broadcaster or publication.
The needle on God-o-Meter goes down if a candidate…