City of Brass

City of Brass


Christianity and Islam: evangelism as marketing

posted by Aziz Poonawalla

There’s an interesting discussion at Talk Islam about the basic difference in message tone between Christian evangelists trying to convert muslims and Islam’s appeal to potential converts who are presently Christian. In a nutshell, I invoke the Mac vs PC argument.



  • http://marketingChristianityandmarketingIslam Ron

    The majority of Christians and the majority of followers of Islam are nominal believers. They tend to be passive, social followers of their faith, but it does not live deeply in the very fiber of their hearts and of their actions. They are just going with the flow of the religious society around them. I have a personal faith in Jesus of Nazareth, but I would rather see someone passionately, lovingly, and creatively following the All Merciful, the Most Compassionate, and the Creator of All Worlds, as Allah is described in the Qur’an, than having a passive Christian faith which has no deep inner meaning. I hope that our world will one day reach a point where the followers and evangelists of Islam in the West, and the followers and evangelists of the Christian faith in the East, are neither persecuted nor murdered as they presently are. I suspect it will take our planet far too long to reach this type of adult, mature acceptance and tolerance of others.

  • http://AddaURLtothiscomment Abambagibus

    If Ron’s cursory understanding of Christianity is logically based, as he determinately must believe it to be or else, then this so-called base of his is specious at its best and socially deleterious at its worse. If he righteously assumes the depths to be the shoals, then should I with equal righteousness assume the converse. Or would he retort, according to the aforementioned logic, that my righteousness is less than his? May the Holy Ghost of yore imbue him with a bit of modern-day open-mindedness born of compassion, as is the only way it can be born. Scilicet Ab Ambagibus.

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