Is that the American Bible Society playing Facebook games? With Foxworthy?

With the debut of TV's new American Bible Challenge, a game show based on Bible trivia hosted by comedian Jeff Foxworthy, the Bible society unveils a Facebook game app.

Who says a staid, 196-year-old institution can’t adapt? The American Bible Society is helping to bring Jeff Foxworthy’s American Bible Challenge weekly game show to Facebook!

The new TV show premieres Thursday, August 23, at 8 p.m. EDT on the Game Show Network.

On the set of the American Bible Challenge

Game shows? Facebook? What’s next — Twitter? Society officials shrug off misconceptions that the Society is too straight-laced to even know what Facebook is, much less recognize the opportunities that social networking brings to distributing the Holy Bible. And, by the way, they are on Twitter — sending inspirational Bible quotes to thousands of followers several times a day.

Founded in 1816 in New York City, the society has been guided by such notables as U.S. Presidents John Quincy Adams, Rutherford B. Hayes and Benjamin Harrison, Star Spangled Banner composer Francis Scott Key, Last of the Mohicans author James Fennimore Cooper and the first Chief Justice of the U.S. Supreme Court, John Jay. The Society’s first president was Elias Boudinot, president of the Continental Congress before George Washington’s inauguration.

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According to some accounts, Thomas Jefferson prepared his abridged version of the New Testament as an American Bible Society tract to be translated into Native American languages.

The society says their entire history has required adaptation to the times over the last two centuries, providing free Bibles to hotels, giving pocket Bibles to soldiers and providing Bibles in Braille to the blind. By 1912, the society had given away millions of Bibles in 83 languages spoken within U.S. borders. More recently, society volunteers gave more than one million Bibles free of charge to those affected by the September 11, 2001, terrorist attacks. Upon the urging of President Jimmy Carter, the society gives free Bibles to Habitat for Humanity for each of its new homeowners.

An overwhelming majority of Americans – 85 percent – have a Bible in their homes. But with the premiere of Foxworthy’s new game show, their knowledge of what the New York Times says is the best-selling book of all time will be put to the test in prime time.

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