There is one thing in my mind today, one thing only: Who is the audience for Prayables? The website design is done. The first, and second batch of prayers are done. The Search Engine Optimization plan is done. We’re fixing the few technology glitches that still remain. I’m ready to switch to marketing mode. Throughout the whole process of this start-up called Prayables, I read. I learn the old-fashioned way. I find a book about what I need to know, and then I plow through it, yellow highlighter and pencil in hand. Here’s my library so far:, Charlene Li, Joshua Bernhoff, Clara Shih, Bill Hybels, Andy Sernovitz, Robert Nylen, Elisabeth Freeman and Eric Freeman, Ben Norman, Muhammed Yunis, Chris Treadaway and Mari Smith Read next feature >