When the tour ended, he was sent back up where the angel asked him if he had reached a final decision. "Yes, I have," he replied. "As great as Heaven looks and all, I have to admit that hell was more of my kind of place. I've decided to spend my eternity down there."
The salesman was sent to hell, where he was immediately thrown into a cave and was chained to a wall, and he was subjected to various tortures. "When I came down here for the tour," he yelled with anger and pain, "I was shown a whole bunch of bars and parties and other great stuff! What happened?!"
The devil replied, "Yesterday you were a prospect, today you're a customer."