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Budweiser is at it again, going for the best Super Bowl Sunday commercial slot, and so far, they’re taking the lead. The commercial, titled “Lost Dog” takes viewers on the journey of a puppy that becomes lost after he is separated from his owner when he is accidentally boarded on a horse trailer. His friend, the Clydesdale signals to his owner that something’s wrong, prompting him to put lost dog signs everywhere to see if anyone has seen his missing pup. And when danger for the puppy ensues, the horse is able to come to his rescue in a way that is sure to bring tears to your eyes. Watch this touching commercial in the video above.

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