Sure, we all have our brand favorites, but opting to pay double for things that don’t really matter adds up to a lot of wasted money. If you’re a bit hesitant to jump into the store brand scene all at once, start out easy by opting for the store or generic brand whenever it makes absolutely no difference: flour, sugar, salt, spices, milk, eggs, meat, pain relievers—all must adhere to the same federal standards regardless of brand. Once you’re feeling comfortable, start testing things like spaghetti sauce, salad dressings and peanut butter. If you are dissatisfied, return it for a refund. You’ll soon discover that many store-branded items are the name brand version with a different label. Generic or store brand clones are at least 25 percent cheaper than their name-brand equivalents. Always check and compare.