Danny Cottrell, "Recession Angel"
Danny Cottrell, the owner of a Brewton, Alabama pharmacy, started a movement that really made a difference. Wanting to do something to support his community that has been hit hard by the recession, Danny divided $16,000 amongst his 24 employees ($700 for each full-time employee and $300 for each part-time employee) in two dollar bills and gave them a mission: Give 15% to a charity or someone that needs it more than you do and spend the rest by shopping locally to support your community.
This simple "pay it forward" act of generosity not only powerfully impacted the lives of his employees and their community, but also inspired many others to follow his lead. Now his inspired movement, the "People's Stimulus Package" has encouraged many business owners across the nation to make a difference in their own communities in these financially challenging times.
As of my last look at the "People's Stimulus" website, which tracks the story and participants nationwide, nearly $100,000 has been contributed by over 40 different businesses to help their employees and stimulate their local economies. Cottrell's movement demonstrates what is possible when we are willing to be expansive rather than contracted and shows us how generosity breeds more generosity and that we can make a difference--$2 at a time.