United Church of Christ seminarian Chuck Currie delivered this sermon on Matthew 24:36-44--and on the controversial UCC ad campaign--on Sunday, November 28, 2004, at St. John United Church of Christ in Manchester, MO.

"But about that day and hour no one knows, neither the angels of heaven, nor the Son, but only the Father. For as the days of Noah were, so will be the coming of the Son of Man. For as in those days before the flood they were eating and drinking, marrying and giving in marriage, until the day Noah entered the ark, and they knew nothing until the flood came and swept them all away, so too will be the coming of the Son of Man.

"Then two will be in the field; one will be taken and one will be left. Two women will be grinding meal together; one will be taken and one will be left. Keep awake therefore, for you do not know on what day your Lord is coming. But understand this: if the owner of the house had known in what part of the night the thief was coming, he would have stayed awake and would not have let his house be broken into. Therefore you also must be ready, for the Son of Man is coming at an unexpected hour."
--Matthew 24:36-44 (NRSV)

Here we are. The unexpected hour is at hand. This is the first Sunday of Advent. We prepare to celebrate the coming of our Savior over two thousand years ago, to remember his life and the Word of God, and to prepare ourselves as faithful Christians for the different missions God has set upon us.

This is the start of a special time. Thanksgiving celebrations have just concluded and now we have a month of special holiday worship services, concerts, family gatherings, parties, and children's pageants to look forward to.

Our consumer culture tries to drown out the real meaning of this time. For many it is simply a season of buying and receiving. Commercials on television focus our attention on the more material aspects of this season. The spiritual message of the season is hard to get through.

In a world so torn apart by war and violence we need to always be reminded that our God is a living God that still speaks to us. God still wants for us the things God sent Jesus to preach: a world without war, a world without discrimination, a world where we put the needs of others ahead of our own self-interest.

In the midst of all those commercials selling the latest must-have toy will be another message this Advent season. The United Church of Christ will launch our long awaited national "God is Still Speaking" advertising campaign on December 1. A new television commercial will air across the country promoting our denomination and local churches. This is the first national television advertising campaign undertaken by our denomination.

Over 2,000 UCC congregations (out of 6,000) signed up for special training sessions in advance of the campaign. Many more churches have already signed-up to take part in the second run of ads that will be seen during Lent. St. John will be one of those congregations taking part in the second session of trainings.

The spot is edgy and has an important theological message. Bouncers, like those seen at trendy nightclubs, are seen in the ad standing outside a church. As people try and enter for Sunday services the bouncers are deciding who gets into church and who doesn't. The bouncers exclude anyone who doesn't fit the definition of the "normal" Christian. Then the screen fades to the message "Jesus didn't turn anyone away and neither does the United Church of Christ." At the end of the commercial there is a group of diverse people standing together at the entrance of the church. It symbolizes the openness which our denomination strives for.

Before committing to run this commercial it was test marketed in Springfield, Massachusetts; Harrisburg, Pennsylvania; Tampa Bay, Florida; and San Diego. There was a 27-percent increase in new people coming to UCC churches in those cities after the commercial aired.

There are going to be some people who dislike the commercial. The sad fact is that there are plenty of Christians who do want to exclude people from church and from positions of leadership. Over the centuries many denominations have excluded women and African-Americans, for example, from being full participants in the life of the church. Our forebears in the UCC understood this mistake when in 1785 they ordained the first African-American minister and in 1853 ordained the first women pastor. God was still speaking to these early American church leaders and they were brave enough to answer.

We are fortunate today to be part of a denomination that still hears God speaking and is willing to act on it. There are countless stories of how local UCC churches have acted on God's call for us to act compassionately and with justice.

World AIDS Day also falls on December 1st and it is appropriate to link this special day with the launch of our new advertising campaign. According to a report just released by the United Nations, "the total number of people living with the human immunodeficiency virus (HIV) rose in 2004 to reach its highest level ever: an estimated 39.4 million people are living with the virus.
This figure includes the 4.9 million people who acquired HIV in 2004. The global AIDS epidemic killed 3.1 million people in the past year." In many areas of the world, including the United States, women now account for 50% or more of new HIV infections.

The people of Trinity United Church of Christ in Chicago have heard God speaking in the face of the global AIDS crisis and have decided to tackle the problem head-on by starting programs in their community to combat the spread of the disease. They work with local health agencies and non-profit groups to provide case management services for people living with AIDS, primary health care, mental health and substance abuse programs, and spiritually based support groups.