Feb. 23--(RNS) An Internet sports news and information service has agreed to
discontinue an advertisement after some Muslims said its portrayal of
Islamic religious practices was offensive.
"It is to Total Sports' credit that it responded immediately and
positively to American Muslim concerns," said Omar Ahmad, chairman of
the Council on American-Islamic Relations, an advocacy group that asked
Total Sports Inc., a North Carolina firm, to pull the ad.
In the advertisement, which appeared on the Internet and in a
variety of publications, several Muslims were shown "praying" to a
Some Muslims offended by the ad complained to the council, which
then contacted Total Sports. In addition to requesting that the company
stop using the ad, the group asked Total Sports to formally apologize to
the American Muslim community and suggested its marketing department
undergo religious sensitivity training.
"Total Sports did not intend to offend anyone with its depiction and
certainly apologizes if the advertisement did so," Total Sports Chairman
and CEO Frank Daniels III wrote in his response to the group. "We do not
intend for the image to appear again."