The mass media has a dismal reputation and President Donald Trump's rants against the “fake news” media didn't help. The Reuters Institute for the Study of Journalism found 33 percent of more than 70,000 consumers in 36 countries said they don't trust media. Nic Newman, the lead author of the study, spoke with reuters.com concerning the findings. “Fake news" could be the "Best thing that has happened to journalism in a long while. It’s an opportunity to re-establish the value of mainstream brands and focus on quality,” he said. The media including newspapers, television and radio can have a tremendous impact on society and are typically owned by men (there's a deficit of female luminaries in the business) and do need quality control. Without quality, they can manipulate public opinion by pumping out fallacious information to support their respective agendas and write their own anecdotes. The media in itself, can shape cultures, minds, spark heated discussions or promote peace. Media magnates work behind the scenes, pulling the cords, and they are often amassing vast media-related companies to retain control. They are involved to make a profit, of course, but they use their money to help support personal agendas, while some use their affluence for good. Love them or hate them, the media mogul can shape a nation's political, sociological and cultural landscape for years to come.