(RNS)--Singing vegetables may be coming to a theater near you this
weekend when the latest of the VeggieTales Christian animated series
premieres with one-day showings in mainstream movie theaters across the
"King George and the Ducky" also will be showing Saturday (April 1)
at local churches and Christian stores in the biggest promotion thus far
by Big Idea Productions.
"It's the highest level ... to date," said Ben Howard, vice
president of core markets for the company based in the Chicago suburb of
Lombard, Ill. "They will be in the most theaters that we've ever had and
probably the most events that we have ever had."
About 200 movie theaters will carry showings of the 30-minute video,
along with a preview of songs and information about VeggieTales. About
150 theaters participated in last July's premiere of "Larry-Boy and the
"At least 700 events of some kind will be happening nationwide on
Saturday," Howard told Religion News Service.
The cost of tickets for the premiere ranges from free to $2.50.
"King George and the Ducky," the 13th VeggieTales title, addresses
The promotion is timed to the delivery of more than 400,000 of the
new videos to stores, the company's largest release thus far, he said.
The videos will be available exclusively in Christian bookstores
until August, when they also will be sold in the secular market.
Additional information about locations of
VeggiTales showings is at www.bigidea.com.