(And things are going fairly well. Living Faith done on time, another chapter of Prove It You gone through, but it looks to be a work-heavy weekend. Once Michael gets back from this conference tomorrow.)

To bring you…this:

Because I’m still obsessed with Italy and because I still read travel boards daily, I came upon this piece of viral insidiousness – viral because the tune just gets in your head. It’s a set of charmingly insane ads for Parmigiano Reggiano.

Now that you’ve watched it…sorry about the…

PA PA PA PA PARMIGIANO O O
RE RE RE RE RE REGGIANO O O

implanted in your head.

(By the way…your six-year old may love it…)

But I have a question. In my ignorance, there’s something I don’t understand – why is it necessary to advertise Parmigiano Reggiano in Italy?