If you see someone with a Day-Timer there is a 76% chance that they identify themselves as an evangelical Christian. Christian culture uses Day-Timer brand products to organize their schedules and the brand has become a sort of speakeasy among them. In them you are likely to find times of Bible studies, people witnessed to, copies of “Bridge of Life” tracts, and prayer lists. Day-Timers are often seen with men at McDonald’s or a donut shop who have their quiet times there on a daily basis. (‘Quiet times’ will be further discussed in a future post.)

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