So says food guru Joel Salatin, who argues that farmers markets have a lot to learn from supermarkets. Excerpt:
The one-stop shop model works. We just need to figure out what a truly transparent, localized one-stop shop looks like.
Once we figure that out, heritage-based food can penetrate much farther and deeper into the marketplace. As wonderful as farmers markets and CSAs are–and as crucial as it is that consumers have the opportunity to meet the people growing their food–I don’t think they will ever yield the kind of marketplace penetration needed to fundamentally change our food system. We have to make it easier for people to buy local, not harder. The future can’t be the limited options of either extreme: farmers markets and CSAs or Walmart.