Signs of the Apocalypse: The LA fertility clinic that is advertising its ability to give you the baby you’ve always wanted. Blond hair? No problem? Blue eyes? No sweat. Well, maybe they can’t do anything about sweating. But the owner of Fertility Institutes, Jeff Steinberg, isn’t blushing, according to this Wall Street Journal article:

“This is cosmetic medicine,” says Jeff Steinberg, director of the clinic that is advertising gender and physical trait selection on its Web site. “Others are frightened by the criticism but we have no problems with it.”

Who is “we”? Mark Hughes, a pioneer of the PGD process and director of Genesis Genetics Institute, a large fertility laboratory in Detroit. tell The Journal: “It’s technically feasible and it can be done.” However, he adds that “no legitimate lab would get into it and, if they did, they’d be ostracized.” Would they? Will they? Seriously, wasn’t Octo-Mom enough?

WSJ fertility graphic.gif

Wall Street Journal graphic

H/T: First Things blog

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