For the first time in nearly half a century, Cracker Barrel is rolling out a new look. The beloved Southern-style restaurant chain announced on Tuesday that it has officially retired its long-standing logo, which featured a man resting against a barrel. The new design simplifies things down to just the company’s name while keeping the iconic barrel shape as part of the lettering.

This marks the first time since 1977 that the logo will not feature the familiar figure, returning instead to a design more similar to the restaurant’s earliest branding when it launched in 1969 with a text-only logo.

The company described the change as a nod to its roots while embracing a fresh chapter. “Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing collateral, including the fifth evolution of the brand’s logo, which is now rooted even more closely to the iconic barrel shape and word mark that started it all,” Cracker Barrel said in its announcement.

Chief Marketing Officer Sarah Moore emphasized that the update doesn’t mean the company is stepping away from its heritage. “We believe in the goodness of country hospitality, a spirit that has always defined us,” she said. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”

The new logo is part of Cracker Barrel’s broader “All the More” campaign, which also features new menu items and a collaboration with country music star Jordan Davis. Davis appears in a new commercial celebrating the brand’s focus on slowing down, sharing meals, and treasuring time together.

“Cracker Barrel has always felt like home to me,” Davis said. “It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath. That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter.”

Even menu staples like “farm fresh scrambled eggs and buttermilk biscuits” inspired the restaurant’s refreshed color palette, showing the company’s desire to stay grounded in what makes it unique—classic comfort food and warm hospitality.

The new logo rollout continues a wider effort by the Tennessee-based brand to modernize its look and feel while keeping its traditional charm. Last year, the company began updating store interiors—brightening spaces with lighter design elements while maintaining its well-loved country aesthetic.

Moore has previously explained that the goal of these changes is to make stores “brighter and even more welcoming than they already are, while maintaining that country hospitality and charm that we’re known for.”