(RNS) Charities are seeing improvements in fundraising, with fewer charities reporting declines in 2010 compared with 2009, according to a report released Tuesday (March 22).

But a larger percentage of organizations reported bringing in about the same amount of revenue both years, says the report by the Nonprofit Research Collaborative, a coalition of six organizations that focus on philanthropy.

Just over half (52 percent) said they met fundraising goals, about the same (53 percent) as in a similar 2009 survey conducted by the Association of Fundraising Professionals, a member of the collaborative.

“While many organizations stopped the bleeding, giving simply didn’t rebound like we thought it might, especially given the economic growth we saw in the last quarter of the year,” says Paulette Maehara, CEO of the fundraising association.

The findings are based on responses from 1,616 charities to an online survey conducted in February. Among specifics:

  • 67 percent said they raised more money (43 percent) or the same amount (24 percent) in 2010 as they did in 2009. That’s up from 54 percent in 2009. But it’s well below the “boom years” from 2005 to 2007, when as many as 69 percent of organizations reported receiving more than the previous year.
  • Giving was consistent across all types of charities, including arts, education, health and religion. International organizations were most likely to report growth in giving, but the survey notes that the pool of respondents was small, “so it is very difficult to use this result to generalize.”
  • No single type of fundraising was most effective, but groups that have ramped up opportunities for online giving are seeing a payoff.

Nearly 75 percent of the groups reported online or Internet fundraising.

Among organizations that offered such opportunities, 58 percent saw an increase in giving.

The report notes that online giving is still a relatively small source of revenue; a survey released last month by collaborative member Blackbaud Inc. found that at most, online giving accounts for less than 10 percent of total contributions received.

“It does take some time for organizations to make the investment in online fundraising and to learn how best to integrate that” into their fundraising strategy, says Una Osili, director of research at the Center on Philanthropy at Indiana University, a collaborative member.

Some charitable groups are turning to even more electronic ways to make contributions. The American Red Cross, for example, raised $32 million in donations via text messages after a magnitude-7.0 earthquake struck Haiti last year.

“It takes less time to click,” Red Cross spokesman Roger Lowe said. “You feel like you’ve made a difference immediately.”

(Mary Beth Marklein writes for USA Today.)

More from Beliefnet and our partners
previous posts

Earlier this year, Democrat Alexandria Ocasio-Cortez of New York spoke up about her personal faith in a hearing, citing that Jesus Christ would be maligned in our current Congress. She believes some members are using religious freedom as a way to defend “bigotry and discrimination”. The hearing on LGBTQ rights was organized to “examine the […]

Last week, Mississippi lawmakers voted to remove the Confederate battle emblem from their state flag more than a century after the South lost the Civil War. Mississippi is the last state flag to have made changes due to harmful, racist symbols. Mississippi, with a population that is 38 percent Black, felt mounting pressure to change […]

Last week, President Donald Trump vowed to put an end to the vandalization of monuments honoring people of the Confederacy, citing that statues of Jesus Christ and others would be next. “I think many of the people that are knocking down these statues don’t have any idea what the statue is, what it means, who […]

When Trump was asked what it would mean if Joe Biden was elected as the next president, he issued a warning to America about our religious liberty. In a recent interview, CBN News Political analyst David Brody discussed several issues with president, including his support of evangelicals, claims he was chosen by God for the […]