So yesterday Steve Jobs announces the “iPod Touch” – basically everything an iPhone does just minus the phone part. It takes great pictures, has great music, a gorgeous screen, browses for WiFi, etc. It costs either $299 for an 8GB model or $399 for a 16GB model.
Hmmm… sounds a lot cheaper than the $499 and $599 iPhone models. It is! So, voila! iPhone prices drop. The $499 4GB model is gone and the $599 model is now only $399 for 8GB.

So basically people like me who spent $599 for the iPhone in June paid a $200 premium. I wasn’t pleased but what are you going to do? Well, some people wrote to Jobs directly and told him to put his apple where the sun doesn’t shine. What does Jobs do?
Jobs does what politicians rarely do. He apologizes AND he offers a $100 credit at an Apple store for the early iPhone buyers. Nice move.
So why don’t more politicians follow his move?
Why don’t more politicians who get caught with their pants down say, “You know what? I was wrong, I am sorry, I am going to do something about it?” Why is that sort of humility so rare?
I don’t get it.