Seattle’s Super Bowl celebration took an unexpected turn when Seahawks general manager John Schneider began tossing something unusual into the cheering crowd — not beads, not T-shirts, but miniature Jesus figurines stamped with a simple message: “Jesus loves you.”

As thousands of fans lined 4th Avenue in downtown Seattle to celebrate the team’s championship victory, Schneider grabbed handfuls of the small statues and threw them joyfully into the sea of blue and green. Dozens at a time, the figurines sailed through the air — a bold and unmistakable expression of faith in the middle of a championship parade.

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Schneider, a practicing Catholic, has never hidden his Christian convictions. In fact, faith has long been woven into the Seahawks’ culture. According to previous reports, dozens of players attend weekly Bible studies inside the team’s locker room.

“They bring the same seriousness they have on the field to how they live their lives according to God’s Word,” said Scott Lindsey, media relations director for Logos, after leading one of those studies.

Lindsey noted how meaningful it is when high-profile leaders and athletes speak openly about their beliefs. “You think about how popular and well-known quarterbacks are and to see young people, you know, their idol, if you will, their sports person, talking about their love of Jesus — that is so encouraging to young people to be that bold,” he said. “Every time there’s a mic in their mouth, it’s just awesome to see them giving glory to God.”

Schneider’s parade moment wasn’t a one-time gesture. According to KCCR Radio, he often hands out the same Jesus figurines before games. He also keeps a small statue of Jesus on his office desk — a gift from his mother inscribed with the words, “With God, anything is possible.”

The statue came with a note referencing Matthew 10:27: “What I tell you now in the darkness, shout abroad when daybreak comes. What I whisper in your ear, shout from the housetops for all to hear” (NLT). At the parade, Schneider quite literally seemed to do just that.