Hard times have come upon many companies, websites and publications. Some of them are asking their readers to become supporters, but this requires a major shift: people who were once being provided a service are now being asked to donate in order to fund that service. How can one pitch letter distinguish itself from the others which flood our inboxes daily? Perhaps by providing a little entertainment, or a dash of the creative or unexpected, people might appreciate the entertainment value and support the organization’s innovative approach. Jbooks.com, a site which “seeks to connect Jewish books with their wide, diverse, and dedicated readership,” is taking this kind of “let us entertain you” approach with their new fundraising campaign.In “The Spiel,” an adman pitches his new fundraising plan– getting poet laureate Robert Pinsky to play piano and “literally sing the praises of JBooks.com.” Questions remain: Does this kind of approach yield good fundraising? Will people respond to the innovative approach? And why doesn’t JBooks editor Ken Gordon have a better phone? (They really must need the money…) View the video and share your comments in the comments section.

More from Beliefnet and our partners
previous posts

Ken Jennings may be the highest-paid game show contestant of all time, but that’s not what is most important to him. Jennings is also a member of the Church of Jesus Christ of Latter-day Saints (sometimes casually called the Mormon Church) and he’s never been afraid to share out his faith. Jennings’ run began during […]

Oscar nominations for the 92nd annual Academy Awards were announced Monday morning from the Samuel Goldwyn Theater in Beverly Hills, Calif. The Academy Awards will air live Feb. 6 on ABC. Streaming made Hollywood history again Monday as Netflix picked up a leading 24 Oscar nominations, marking the first time that the company has earned […]

Dwayne “The Rock” Johnson is known not only for his countless roles on screen and off, but also for his positivity. While he has achieved great success, the road hasn’t always been easy. In the midst of multiple critical situations, Johnson says he’s gotten through them because of his unwavering faith in the Lord. His […]

“Star Wars: Rise of Skywalker” opened to some mixed reviews, but that’s not stopping anyone from dropping money to go see it. Estimates are being put at $40-$55 million being brought in during Thursday nights preview. Further estimates are expecting over $100M for the weekend, with some statics even suggesting closer to $175M. If it […]