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Legendary recording artist and Gospel Music Hall of Famer John Schlitt, best known as the lead singer for award-winning Christian band Petra, has a unique twist for his fourth solo album, The Greater Cause. The album will be partly fan-funded.
Partnering with fans through a platform called Kickstarter, Schlitt has already raised more than $29,000 of his $35,000 goal. It works like this: fans go to the site and make a pledge. If/when the entire goal is met, their credit cards are then charged. If the goal is not met by the deadline – in this case, August 8 – no one pays.
“I have been truly blessed by the love and support I have been shown throughout the years,” says Schlitt in a press release. “So many people have asked me ‘When are you going to get that next CD out? We want another rocker from you!’ Through Kickstarter, we can partner as a team and make it happen together.”
If the goal is met and the project proceeds, partners get a “reward” ranging from a digital pre-release of the album to a phone call, backstage meeting and thank you from the stage – and for those large donors, a concert in your city or a personalized, handmade piece of furniture.
How about that? You can help fund the album and store your teacups in a china cabinet made by the musician?
Technology is a wonderful thing, and in this case allows fans to support their favorite artist without having record companies take a huge cut. Huge cut.
On his Kickstarter page, Schlitt explains, “To make The Greater Cause, including recording costs and expenses, CD design, graphics and manufacturing, etc., will take a lot more money than I could come up with on my own. The goal of $35,000 is only part of what goes into making a quality recording that lives up to the professional level you have come to expect from me.”
You can learn more about John Schlitt’s latest project on his Kickstarter page.