Locked in a potentially fateful battle for evangelical Iowa caucus goers with Mike Huckabee, God-o-Meter has learned that Republican presidential candidate Mitt Romney has enlisted prominent evangelical publicist Mark DeMoss to tape ads on his behalf for broadcast on Iowa Christian radio. DeMoss tells God-o-Meter that he taped roughly a half-dozen such spots after landing in Iowa on Monday evening and that well-know evangelical legal advocate Jay Sekulow and pro-life activist James Bopp. Jr. have been tapped to record similar spots.
DeMoss did not know which of his spots would be aired or when, but he expected Iowa Christian radio stations to begin carrying some this week. A Romney spokesman did not immediately respond to a request for comment.
A former chief of staff to the Moral Majority’s Jerry Falwell, DeMoss is founder of The DeMoss Group, a top Christian PR firm. His clients have included Billy Graham, Campus Crusade for Christ, and Promise Keepers. He has never previously appeared in an ad for a candidate for office, even for Romney. DeMoss said he’ll remain in Iowa through this Wednesday, spending time addressing pastors on Romney’s behalf.
“I’m trying to persuade pastors that it’s important that candidates share our values and that if there is more than one than one that shares our values, then I want to pick the most competent and most experienced,” DeMoss said. “I believe there are lots of people who are supporting Governor Huckabee merely because of his faith, without regard for anything else. I’ll ask them what they know about [Huckabee] and the answer I get is that he stands up for Christ.”
“We don’t apply that standard in selecting a doctor or somebody to build our house,” DeMoss continued, “So why would we apply it to picking a president?”
DeMoss began helping Romney last year, when he suspected that a Mormon presidential candidate would meet resistance in the evangelical community. Describing one of the radio spots he taped on Monday, he said, “As a conservative evangelical Southern Baptist, I’m supporting Mitt Romney because while we worship differently on Sundays, we share common values.”
God-o-Meter is trying to learn more about Romney’s Christian radio ad campaign and hopes to report back again soon.