Feiler Faster

An important milestone in my house last night as Mrs. Feiler Faster kindly admitted that I’ve been predicting the backsplash against bottled water for over a year now. No use linking to all the posts I’ve made about this subject. (OK, just one.) Now, the anti-bottled water campaign seems to be reaching the Dripping Point. The AP on the Noah moment.

It’s a hugely beneficial liquid in a slim cylinder of plastic, but for US environmentalists, it is the new public enemy number one: bottled water.
With US bottled water sales growing nearly 10 percent annually — and the trash from tossed containers climbing just as quickly — calls for Americans to go back to drinking tap water have surged since the beginning of summer.
“This country has some of the best public water supplies in the world,” the New York Times said in an editorial earlier this month.
“Instead of consuming four billion gallons (15 billion liters) of water a year in individual-sized bottles, we need to start thinking about what all those bottles are doing to the planet’s health.”
As was pointed out at World Water Week in Stockholm on Monday, US personal consumption per capita, including water from all sources, hits 400 liters (106 gallons) each day — compared to 10 liters (2.6 gallons) a person in developing countries.
And US consumers are drinking more bottled water by the day. According to the Beverage Marketing Corporation, growth in bottled water sales last year was 9.7 percent, making the total market worth about 11 billion dollars.
Bottled water in the United States does not mean mineral water, even if Americans grumble more and more about paying a high price to drink water with little to distinguish it.
At the end of July beverage giant PepsiCo was forced by public pressure to explain on its Aquafina bottled water that the contents inside come from … the tap.
Pepsi’s response “is an important first step,” said Gigi Kellett, director of the “Think Outside the Bottle” campaign.
“Concerns about the bottled water industry, and increasing corporate control of water, are growing across the country,” she said.

World Water Week. Please. But, who knew?

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