Here’s today’s dispatch from the crossroads of faith, media and culture.

UPLIFT SOMEONE Stand UP Against Bullying. That the name of the multi-platform campaign UP TV is engaging in this month to raise awareness about bullying prevention tactics. The October campaign, part of UP’s ongoing UPLIFT SOMEONE social initiative was developed to support National Bullying Prevention Month. 

The initiative, which kicked off Monday marks the first time the network has enlisted talent from its original series and movies in a PSA effort. Participating UP stars include Kelli Williams, Jonathan Scarfe, Dion Johnstone, Rhys Matthew Bond and Luke Perry of family drama Ties That Bind,  members of the Bates family from the reality show Bringing Up Bates, Troy Dunn from Last Hope with Troy Dunn, Kim and Penn Holderness of The Holderness Family and Jo Frost of Jo Frost:  Nanny on Tour  (premiering in 2016).

In addition to the PSAs, a list of anti-bullying tips for parents, teens and kids will be available at UPtv.com through the month. UP’s on-air logo will also turn orange in October to reflect solidarity with the National Bullying Prevention Center’s Unity Day on October 21. The Center is calling for people to wear orange on that day to symbolize unity in the effort to end bullying.

Talking about the campaign UP Marketing SVP Wendy McCoy says “As one of media’s leading family entertainment brands, we believe we have a responsibility to help families navigate the many challenges that life throws at them, and also to recognize those who pay it forward by doing good deeds for others. Our UPLIFT SOMEONE Stand UP Against Bullying campaign tackles an important and difficult issue faced by many families. We are committed to doing all that we can to help families conquer difficult situations – bullying is high on the list.”

UP can be seen in 70 million homes on cable systems and satellite providers across the United States. Based in Atlanta, UP is a division of UP Entertainment and provides sales and operations services to the ASPiRE network. 

Encourage one another and build each other up – 1 Thessalonians 5:11

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