A new healthy snack bar called “Soy Joy” is trying to humorously capitalize upon the idea that anything affiliated with yoga might sell by calling itself “yoga for your mouth.” Soy Joy’s website additionally features an endorsement from a fit-looking nutritionist, and displays a user-friendly vlog by someone named Emy whose on-camera consumption of a “Soy Joy” bar inspires a deliciously altered state of consciousness! Inside her office cubicle, no less.

My sister taught my eldest son how to knot a Maraschino cherry stem with his tongue a few years back. That particular bar trick seems more deserving of the yoga-for-your-mouth moniker to me!

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