One thing in today’s New York Times really struck my fancy. It’s about how fashionable it’s become to check in for a drug or alcohol mind/body detox. I quote:

Less than a decade ago, a stint in rehab was assumed to be a body- and soul-wrenching experience. A trip to even an elite facility like the Betty Ford Center in Rancho Mirage, Calif., was sufficiently shaming to keep under wraps — the psychic equivalent of a week in the stocks. Today a sojourn at a boutique establishment like Promises in Malibu, Calif., where until last week Britney Spears was tucked away, is openly discussed and in some quarters glamorized as a hip, if costly, refuge for the gilded set.

That idea is perpetuated — indeed aggressively promoted — by the marketers of a handful of high-end facilities, some of which advertise amenities on their Web sites like private rooms with 600-thread-count bedsheets, high-tech gyms, spa cuisine and ocean views. “There used to be a stigma to coming to a place like this,” said Chris Prentiss, the director of Passages, another exclusive treatment center in Malibu. “Now it’s like wearing a Ralph Lauren shirt.”

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