Here are some great videos from Google’s Conversion University on Google Analytics. These videos will assist you in interpreting the reports you receive from us each week.
Guidelines:Watch presentation
In this lesson, you will learn:
- best practices for analyzing data
- how to analyze data trends
- how to use the data visualizations in Google Analytics
Pageviews, Visits, and Visitors: Watch presentation
In this lesson, you will learn:
- where to find Pageviews, Visits, and Visitors metrics
- how Pageviews, Visits, and Visitors are calculated
- the difference between Pageviews and Unique Pageviews
- the difference between Absolute Unique Visitors and New vs. Returning Visitors
Time Metrics: Watch presentation
In this lesson, you will learn:
- how Time on Page and Time on Site are calculated
- how Avg. Time on Page and Avg. Time on Site are calculated
- about the Length of Visit report
Traffic Sources: Watch presentation
In this lesson, you will learn:
- about the different kinds of traffic sources
- how to identify quality traffic
- how to identify revenue and conversion drivers
- what kinds of information to look for in keyword reports
- how campaign attribution works in Google Analytics
Content Reports: Watch presentation
In this lesson, you will learn:
- about the different kinds of traffic sources
- how to identify quality traffic
- how to identify revenue and conversion drivers
- what kinds of information to look for in keyword reports
- how campaign attribution works in Google Analytics