The Fattening Food Industry
JT: You found that the food industry plays a rather prominent part in the fattening of America. Please explain.
DK: The food industry is a for-profit business. Their business model is to pull out all the bells and whistles, load the food with multiple layers of salt, fat and sugar, thus creating what I call "carnival food." This carnival atmosphere keeps us wanting and coming back for more.
The food industry's first priority is to make their foods as highly 'palatable' and appealing as possible. They discovered that certain foods can and do keep us eating and eating, with no end in sight.
It's important to understand that when we think of the word 'palatable,' we think of something that tastes good. When the food industry uses that word, they are primarily referring to the food's capacity to stimulate the appetite and prompt us to eat excessively.