Did you know that former online gambling mechanics are now being recruited by video games manufacturers? Welcome to the dirty little secret of the gaming industry: it deliberately incorporates addictive features in games ranging from the simple Angry Birds to the massively complex Call of Duty. To quote a Silicon Valley CEO interviewed for The Fix: ‘We engineer the game very precisely to keep players enjoying for the longest possible time.’ Like iPhones, video games bring out our inner obsessive-compulsive urges. Users can’t tear themselves away from the console – but they don’t know why. That’s real addiction for you.