"Eye has not seen ear has not heard, nor has it so much as dawned on the human, what God has prepared for those who love God."
WIIFM? Wiifm is an old term the seasoned sales professional learns to live by. It means "What's In It For Me?" A prospective buyer only cares about one thing: How the product will make their life better, easier, or how it will solve a problem. Corinthians 2:9 was ahead of the curve on the psychology of selling. This verse is a glorious sales pitch for God. Loving God has so much in it for you that the benefits are beyond comprehension. Humanity can not know the value of their purchase when they buy into loving the Creator. Sometimes, it just takes a good salesman to pitch the vision. And there's none better than scripture!
IF YOU LIKE THIS, YOU'LL LOVE CORINTHIANS 14:2!