Trader Joe’s is one of America’s favorite places to go food shopping for quality, and organic goods. Comparatively to other chains, its one the best places to buy food without breaking the budget.
Today buyers have more access to information on what is healthy, and are armed with more power to pick and choose where to shop. Yet, food prices are still high for many. Many can’t afford healthier options, and have to choose between milk and produce, or worse.
Cheaper items are laden with sugar, preservatives, and other chemicals leaving many who can’t afford to buy healthier items. Former Trader Joe's president Doug Rauch is changing this with the opening of the Daily Table in Dorchester, Mass.
Healthy items will be offered at low costs due to food donations, volunteers and low overhead.
“We are a not-for-profit retail grocery store providing our community with a place to shop for wholesome foods and prepared meals at affordable prices,” according to the Daily Table’s mission statement on Facebook.
For example, they can sell raisin bran cereal for 79 cents because of the sell-by-date, and the same thing with tuna (55 cents). The food is perfectly fine. Just think of how much is tossed daily. There is a ton of food thrown out. Try an estimated $165 billion in food is trashed every year in the US, Do Something reported. This could feed about 25 million people.
A nonprofit grocery store could be a game-changer in the industry.
“At Daily Table we believe that delicious, wholesome and affordable food should be available to all. We are on a mission to help communities make great choices around food by making it easy for them to choose tasty, healthy, convenient and truly affordable meals and groceries. And we do this in a respectful manner that honors our customer, engendering dignity.”
The cold facts are that 1 in 6 people in the US deal with hunger, unacceptable in our country. People are afraid to speak up, and the numbers could be worse.
According to Feeding America over 17 million people were food insecure in 2013. Rauch, who wants to open up stores in cities like New York, and Los Angeles, said in an interview with The Boston Globe that the Daily Table is working to provide healthy meals, without people having to pay exuberant prices.
“We’re trying to reach a segment of the population that is hard to reach. It’s the working poor who are out buying food, but who can’t afford the food they should be eating.”