Beliefnet
Feb. 23--(RNS) An Internet sports news and information service has agreed todiscontinue an advertisement after some Muslims said its portrayal ofIslamic religious practices was offensive. "It is to Total Sports' credit that it responded immediately andpositively to American Muslim concerns," said Omar Ahmad, chairman ofthe Council on American-Islamic Relations, an advocacy group that askedTotal Sports Inc., a North Carolina firm, to pull the ad. In the advertisement, which appeared on the Internet and in avariety of publications, several Muslims were shown "praying" to abasketball. Some Muslims offended by the ad complained to the council, whichthen contacted Total Sports. In addition to requesting that the companystop using the ad, the group asked Total Sports to formally apologize tothe American Muslim community and suggested its marketing departmentundergo religious sensitivity training. "Total Sports did not intend to offend anyone with its depiction andcertainly apologizes if the advertisement did so," Total Sports Chairmanand CEO Frank Daniels III wrote in his response to the group. "We do notintend for the image to appear again."
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