Beliefnet
(RNS)--Singing vegetables may be coming to a theater near you thisweekend when the latest of the VeggieTales Christian animated seriespremieres with one-day showings in mainstream movie theaters across thecountry. "King George and the Ducky" also will be showing Saturday (April 1)at local churches and Christian stores in the biggest promotion thus farby Big Idea Productions. "It's the highest level ... to date," said Ben Howard, vicepresident of core markets for the company based in the Chicago suburb ofLombard, Ill. "They will be in the most theaters that we've ever had andprobably the most events that we have ever had." About 200 movie theaters will carry showings of the 30-minute video,along with a preview of songs and information about VeggieTales. About150 theaters participated in last July's premiere of "Larry-Boy and theRumor Weed." "At least 700 events of some kind will be happening nationwide onSaturday," Howard told Religion News Service. The cost of tickets for the premiere ranges from free to $2.50. "King George and the Ducky," the 13th VeggieTales title, addressesselfishness. The promotion is timed to the delivery of more than 400,000 of thenew videos to stores, the company's largest release thus far, he said. The videos will be available exclusively in Christian bookstoresuntil August, when they also will be sold in the secular market.Additional information about locations ofVeggiTales showings is at www.bigidea.com.
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