Rabbi Shmuley Unleashed

Rabbi Shmuley Unleashed

How Obama Lost his Magic


The erosion of Barack Obama’s popularity has lessons in it for every American who wishes to remain interesting and current, both professionally and personally. The real story in this election is not that America has no jobs, that the economy continues to falter, or that the national debt continues to balloon. While all three are true and, more importantly, Obama has failed to fix them, it is also true that these conditions existed prior to Obama’s election. Yet somehow his personal charisma and captivating charm elevated the electorate. The real story of campaign 2010 is how boring Obama has become. Obama, who had never run anything except a campaign in his entire life, performed an almost unprecedented conjuring act in 2008, getting the electorate to embrace him regardless of the utter absence of managerial skills. They believed not necessarily in Obama’s capacity to fix America’s transient problems but in his ability to focus us on more eternal, upbeat themes like hope, faith, and the future. Yet, this time his very presence seems irritating. A man whose oratory lifted him to earth’s highest office can’t seem to deliver a single uplifting speech. As a connoisseur of great oratory, I used to love hearing Obama’s staccato delivery, perfect timing, and mesmeric self-confidence – the mark of any great speaker – even as I disagreed with him on many of the issues. But Obama’s speeches have now become insufferable, devoid of charisma and personal magnetism. Here are three principal reasons why.


First and foremost, Obama has utterly
overexposed himself.
As a marriage counselor I always advise husbands and
wives that, paradoxically, their marriages require intimacy on the one hand,
but barriers and distance on the other. Wives walking around a bedroom
unclothed, for example, is an invitation to erotic boredom and a dilution of
body’s natural attractiveness. Overexposure, as everyone knows, breeds
contempt. The Catholic Church is a master of mystery – from the shadows of its
darkly lit gothic cathedrals to its insistence on innumerable  divine
mysteries – and it is therefore no wonder that it grew to become the world’s
largest faith. It is the same reason why, in Judaism, Torah scrolls are
secreted in an ark, obscured first by doors, then curtains, then a velvet
covering, all of which increases hiddenness and thus reverence. In Hollywood it
is specifically those celebrities who understand the need to stay out of the public
eye that achieve the greatest longevity in it. Obama, by contrast, has the
unfortunate flaw of always needing to be loved. He is forever in our face. From
weighing in on every issue right down to the Ground Zero mosque to becoming the
President who travelled most in his first two years, Obama lives permanently in
the sun. President Bush used to vacation on his ranch where he’d disappear for
two weeks. Not so Obama who even on holiday is constantly photographed buying
ice cream and shooting hoops. Less is more, Mr. President. Sometimes you have
to give the people the opportunity to miss you. Superman knows that his grand
entrances depend on being disguised the rest of the time as Clark Kent. But by
being forever available, Obama has made himself pedestrian. He went from
Messiah to mortal, rock star to bland stone.



Second, Obama has betrayed a lack of
When he was more mysterious, Obama encouraged our belief that
there was subterranean depth beneath the gleaming surface. Just give the man
some time and out will come the magic. But it turned out that vacuous speeches
on hope and change were not the thin veneer that concealed great complexity but
the very substance itself. I have yet to hear one truly new or exciting idea
from Barack Obama since becoming President. President Bush was dismissed as a
lightweight. But love it or hate it, the Bush doctrine of preemption and its
corollary of exporting democracy to recalcitrant states was a compelling and
divisive idea that invited ferocious debate. But with Obama we are back to the
tired, yawn-inducing discussions of big versus limited government and whether
Keynesian stimulus spending or reducing the national debt is the best way to
kindle the economy. I’m bored.


Third, Obama comes across as perfect.
The most interesting people are always the most tortured. Bill Clinton clogged
his arteries with cheeseburgers and had sex with an intern in the Oval office.
Yet, he left the presidency with a sixty percent approval rating. America never
lost its fascination with this angst-ridden and highly imperfect leader, so
unpredictable that we never knew what he’d get up to next. Not so
no-drama-Obama who evinces an imperturbable cool utterly bereft of inner
trauma. Of course we don’t want the President to cheat on his wife. But show us
a tiny demon or two, other than the fact that you light up a cigarette.
Demonstrate that you wrestle with moods the way we do when we can’t pay our
bills, that you struggle with life’s disappointments like us ordinary mortals.
When I was a boy I revered but had no deep interest in our founding fathers
because they were portrayed as marble busts who were perfect. It was only later
when we discovered how inconsistent the slave-owning Thomas Jefferson could be
about human freedom, how depressed and suicidal Lincoln became, and how Martin
Luther King, Jr. wrestled with marriage that these aloof figures were humanized
and became so endlessly fascinating. In this sense I believe Obama was poorly
served by seemingly being a golden boy who suffered few setbacks. Perhaps it’s
time for him to talk about the pain of being an abandoned child who was later
orphaned of his mother as well, or the pain of seeing his popularity plummet.
Perfect people are boring and monolithic. But flawed human beings who rise
above adversity to reach great heights are inspirational. And if the President
wants to recapture the public imagination, he would do well to expose a wart or
two before the November elections.



Comments read comments(10)
post a comment

posted October 28, 2010 at 5:09 pm

He lost his magic because no human being could live up to the messianic hype that surrounded him at the time of his election. He also lost it because has has not delivered, or even aggressively fought for, any of the agenda of the core supporters who sent him there. He’s spent most of his time trying to form a “consensus” with rabid conservatives who think he’s the antichrist. He’s devolved into a more well-spoken and progressive sounding soft Republican.

report abuse


posted October 28, 2010 at 10:27 pm

He was naive; he thought if he played nice to Republicans, they’d play nice to him. Hillary knew the hate and vile that Republicans and the conservative noise machine have in store for any Democratic president.
And it’s true he’s under-delivered on important things like getting back to legal treatments of prisoners of (war?). But he’s done a lot of things, like on the environment and keeping us out of a depression and on and on.
We were in, probably, the biggest hole the US has been in since Pearl Harbor when Bush left office; there are reasons he was roundly hated. It takes time even in good circumstances to dig out of a hole like that, but the Republican congress fought tooth and nail to keep things bad so they could get elected, and it looks like the American public will fall for that.
And if it works this time who can blame any party for using that technique. The US could become ungovernable, thanks largely to Carl Rove and his band of dividers.

report abuse

Charles Cosimano

posted October 28, 2010 at 10:34 pm

I think Obama has two things going against him. First, he was elected by a landslide. If you look at the history our politics, landslides are generally not good for Presidencies. They set the President up for buyer’s remorse and even the much loved Bill Clinton saw his party mauled in 1994. And after winning an election so one sided in 1964 that some folks wondered if the Republican Party was even going exist, Lyndon Johnson was virtually run out of Washington on a rail with tar and feathers, even though he defeated McCarthy in the New Hampshire Primary.
The second reason is that Obama has had no significant foreign crisis and no great natural disaster at home to make him look good, assuming that he handled it in a way that the public likes. (Witness poor witless Jimmy Carter handling crises in a way the public did not like and George the Younger screwing up Katrina.) Bill Clinton knew how to go to a flooded area, roll up his shirt sleeves and talk to the folks like he actually cared what was happening to them, and maybe he even did care. Obama has nothing but a dreadful recession (boring), Iraq and Afghanistan, (boring) and his health care bill which no one can figure out so no one likes it (or at least not enough people like to make him popular). Hillary pegged him right when she said that all he had was a speech. And a speech can only carry you so far.

report abuse

New Age Cowboy

posted October 29, 2010 at 1:01 am

“But with Obama we are back to the tired, yawn-inducing discussions of big versus limited government and whether Keynesian stimulus spending or reducing the national debt is the best way to kindle the economy. I’m bored.”
Maybe that’s boring to you, but there’s a lot of folks out of work. Stimulus spending is more important than you think.

report abuse


posted October 29, 2010 at 4:05 am

Stimulus spending turned a depression into a recession. It could be doing a lot more but leading economists caught a big dose of the stupid and most large western countries are drying up their pump when they should be priming it.

report abuse

Bihari babu

posted October 29, 2010 at 2:03 pm

Very confusing. Is it like, if things are normal, people like it less had it been not so normal. That’s dumb.

report abuse


posted October 30, 2010 at 10:06 pm

It was fortunate the Obama didn’t listen to so-called ‘economists’ and put the stimulus money to rebuilding the financial bulwark that supports the rest of our economic structure. The trouble lies with a sound-bite society expecting instantaneous results and healing of a massive problem over eight years in the making. It’s immensely difficult and the turnaround is indeed slow, but it’s happening and forcing people to do what they should have done years ago: stop their personal deficit spending and buy only what is needed to sustain safety and health.

report abuse


posted October 31, 2010 at 12:52 pm

Why is growing up in a one parent household the new qualifier to being a democrat presidential candidate?

report abuse


posted November 2, 2010 at 10:03 am

I never thought he was magic. That’s why he keeps growing in my estimation. Another cheap shot from a man who claims to be “America’s rabbi.” “People who live in glass houses, dude.”

report abuse


posted November 4, 2010 at 1:39 pm

Alicia, its okay if you dont think Obama was magic. By & large, most Obama supporters felt he was magic,,, to some extent anyway.
This is all Rabbi Shmuley is saying.

report abuse

Post a Comment

By submitting these comments, I agree to the terms of service, rules of conduct and privacy policy (the "agreements"). I understand and agree that any content I post is licensed to and may be used by in accordance with the agreements.

Previous Posts

Public Asks for Political Inspiration, but Responds to Negative Attacks
There are two people running against me in the Republican primary for New Jersey’s Ninth district and recently I had an interesting lesson in politics from both. Call me naïve, but I really thought we could have a primary where people ...

posted 2:12:46pm Apr. 24, 2012 | read full post »

Would Hilary Rosen Have Criticized Stay-at-Home Dads as Never Having Worked?
It's good that Hilary Rosen apologized for her comments that Ann Romney, who chose to be a stay-at-home mom to raise her five boys, had 'never worked a day in her life.' It took a day for Rosen to finally acknowledge that her comments were ...

posted 4:22:07pm Apr. 13, 2012 | read full post »

An Ungrateful Karzai Calls American Troops Demons
Hamid Karzai recently called the brave and selfless members of the United States military ‘demons’ who were guilty of perhaps ‘500’ atrocities against the people of the Afghanistan. One would have thought that the American ...

posted 5:21:39pm Mar. 19, 2012 | read full post »

Jews Must Demand Relationship of Equality with Christians
No Holds Barred: It is high time that our warm allies in the Mormon Church cease the posthumous baptizing of any and all Jews. My much-publicized dispute with Canadian TV host Michael Coren last week taught me valuable lessons about the ...

posted 4:39:41pm Feb. 28, 2012 | read full post »

The Michael Coren Christians Who Cowardly Deny Church History
I came on to Michael Coren’s TV show in Canada to simply talk about my new book Kosher Jesus, which has received wide attention throughout the world. I left dazed, having heard from him that Jews refuse to appreciate Christians, depict them ...

posted 4:03:50pm Feb. 24, 2012 | read full post »


Report as Inappropriate

You are reporting this content because it violates the Terms of Service.

All reported content is logged for investigation.