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O Me of Little Faith
Release Day! (kinda)
By
Jason Boyett
Today is officially the release date for my three new Pocket Guide books, although in the publishing industry there’s not always a specific street date (unless you’re crazy big-time like Harry Potter or Twilight). Some stores may have already had my books on the shelves. Some may display them today. Others will get them out…
Books! Real Books!
By
Jason Boyett
This is what arrived in the mail yesterday, wrapped up all nice and pretty by the good folks at Jossey-Bass: I think I like the spine design the best: The books were designed by the team at Relevant Media Group. I’m pretty sure most of the work was done by Jeremy Kennedy, now of his…
A Totally Fake Pocket Guide Interview
By
Jason Boyett
You know how, when people are interviewed on TV, it’s always with them looking to the side of the camera, presumably at an off-screen interviewer? That’s what the video below is. Only I’ll let you in on a little secret. There wasn’t really an interviewer there. And there wasn’t a lead-in question either. And it’s…
Pocket Guide Press Sheets
By
Jason Boyett
Ten years ago, I got my start in the advertising and design industries when I started working for a local printer, Amarillo’s biggest. They had a boutique little design/marketing studio for their customers, and I was hired to work in that department as a copywriter and art director. I’ve spent a lot of time around…
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