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In the last twenty years, Americans have been a part of a fast-growing movement.  It’s a movement so strong that even the nation’s largest food companies and retailers could not overlook it.   What could be responsible for $24.5 billion dollars in retail sales in 2009?  ORGANICS!    In 2009, the Organic Trade Commission sponsored the…

In the last post, we defined ‘organic’ and revealed the Clean 17.  Even with this list, the decision to buy organic is one that is not as black and white as it may seem.  The choice to purchase organic products is one that is quite personal in nature, but is usually a weighted decision based…

If you’ve read Michael Pollan’s work, you may already know how, decades ago, Americans were emphatically urged to cut fat out of their diet in order to avoid heart disease.  The promise: the more foods you converted to low fat and nonfat versions, the better your health would be.  The food industry had invented many…

Summer is here and it’s time for America’s favorite past-times- outdoor barbeques, trips to the beach and pool parties.  Wherever you go, the motto is to do it up!  Big, cheesy burgers, mounds of deep fried chips, liters of sugary sodas, artificially colored popsicles and towers of brownies flood the picnic table.  We justify this…
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