Jesus Needs New PR

Jesus Needs New PR

New Nike commercial brings Tiger’s father back from the grave…

Do you think the above commercial is…

Brilliant PR?

Tacky sensationalism?

Or par for the course?

(In other words… what do you think?)

Comments read comments(14)
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Alex Briggs

posted April 7, 2010 at 5:46 pm

All I know is that I’m extremely confused with that commercial.

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posted April 7, 2010 at 5:52 pm

I have to go with brilliant PR.

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Andy Denen

posted April 7, 2010 at 6:14 pm


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Jamie the Very Worst Missionary

posted April 7, 2010 at 7:24 pm

wow. i think that’s kinda messed up.

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posted April 7, 2010 at 8:43 pm

Oh, it’s brilliant marketing. But, if you look at how controlled Tiger has always been with his marketing image, it may show that he’s serious by using his Nike ties to open up. (Or, it may just give that impression. Time will tell.)

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posted April 7, 2010 at 8:49 pm

I think it’s completely inappropriate and tacky.

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posted April 7, 2010 at 9:33 pm

i don’t get it.

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Shellie (baylormum)

posted April 7, 2010 at 9:34 pm

It’s just wrong.

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posted April 8, 2010 at 6:03 am

I can’t say if it’s brilliant or tacky, because I have no idea where it’s going. If you didn’t tell me it was his dad, I would have never known.

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posted April 8, 2010 at 7:38 am

I wouldn’t have known it was pops either.

Seems emo and egocentric. What were “you” thinking, feeling? What did “you” learn? Combo those two factors for me and it won’t just be a fail, it will be a resounding “What the hell . . .?”

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posted April 8, 2010 at 8:54 am

I don’t know why any of this was ANY one’s business to begin with. (except those directly affected) but yes the ad is brilliant

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Kyle Reed

posted April 8, 2010 at 9:17 am

Par for the course…haha, I like that.

It could be cheesy, it could be good.
I don’t know. I think it really just comes down to how Tiger takes it. In some senses it screams “well I have learned not to get caught, now go and buy some Nike stuff” but I also see that Tiger misses his dad and wants to learn from his mistake.

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John A

posted April 8, 2010 at 10:19 am

Boy, that commercial really drives it home.

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posted April 8, 2010 at 12:53 pm

Slightly tacky and brilliant. It’s got everyone talking and that’s what PR is all about.

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