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Whopper Sacrifice: What Would You do For a Free Burger?
By
Ellen Leventry
A reader accused me of excess political correctness for saying that I adored Burger King’s Whopper Virgins campaign for its ingenuity, but abhorred it for its nutritional irresponsibility. Well, it seems that I’m no longer in the politically correct camp as I am absolutely loving BK’s Whopper Sacrifice Facebook application, a widget that rewards users…
Burger King Whopper Taste Test Distasteful
By
Ellen Leventry
I like commercials. Most people leave the room when a commercial comes on, but I turn up the volume. I appreciate the artistry needed to manipulate the public into purchasing a product in less than two minutes. And while I absolutely revel in the inventiveness of Burger King’s new “Whopper Virgins” campaign, it also leaves…
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