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You might have to be a die hard “Mad Men” enthusiast to appreciate this new video parody, in which ad execs at a Jewish firm try to come up with a campaign to market mayonnaise to Jews. There’s lots of cigarette smoking, speech making, and even a busty red-headed secretary.But then again, maybe not. The parody–which features the always funny Amy Sedaris–not only skewers the hit TV series, but also takes a few shots at stereotypes of Jewish culture.Better yet, the video is also educational, because now a nice Midwest evangelical girl is fully aware of the fact the Jewish celebration of Purim, a holiday which recognizes Jewish deliverance from Haman’s plot to destroy them, is only a few days away.Watch the entire video below:

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