Audience

Total Audience

• 30M page views monthly

• 8M unique monthly visitors

• 40M+ social media network

• 10M e-mail network

Gender Source: comScore
male:
38%
female:
62%
Age Source: comScore
35+:
72%
35-54:
43%
Education Source: comScore
college:
81%
grad/post:
53%
post grad:
26%
Household income Source: comScore
60k:
43%
75k:
34%
75k:
21%
Audience Source: Frank N. Magid Associates Research Study, March 2009.
Inspiration and Faith
This audience is interested in both inspirational and faith topics. Market Size: 115.5M – 129M.

Inspiration only
This audience is only interested in inspirational topics and rejects faith. Market Size: 22M – 35M.

Faith only
This audience is only interested in faith topics and rejects inspirational content. Market Size: 0.1M – 6.9M.

Buyer score Source: connectionengine. Email List Indexing
Super Buyer:
86
Heavy Buyer:
102
Active Buyer:
109
Moderate Buyer:
105
Categories Source: connectionengine
small home & office:
142
hunting & fishing
131
health & wellness
128
pet supplies
128
senior products
124
golf & tennis
120
gifts / flowers
109
womens apparel & accessories
103
home & garden
101
consumer electronics
101
home improvement
93
fashion & fine jewelry
92
Lifestyle segments Source: connectionengine
sports fan
138
healthy & fit
132
new parents
126
soccer moms
125
leisure travelers
123
business travelers
118
seniors
112
online buyers
109
gadget geeks
98
affluent boomers
93
high spenders
91
[I] simply wish to say thanks for being there for me. I needed to find your site at this time in my life. I am now subscribing to the newsletters and will continue to do so ... [I] will also connect your site on a daily basis. So many areas that can be of help to me now.
- Patricia K.
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