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Online Media Kit > Audience
Audience
Demographics
Gender
Female
73%
Male
27%
Age
35+
92%
35-54
54%
Education
College
81%
College grad/post grad
53%
Post grad
26%
Household Income
50K+
56%
100K+
23%
150K+
8%
Martial Status
Married
66%
Source: All metrics Nielsen Net Ratings, July 2009 unless noted (*) Doubleclick 2009
Total Audience
Source: All metrics Nielsen Net Ratings, July 2009 unless noted (*) Doubleclick 2009
Market Potential of the Inspiration & Faith Audience
Source: Frank N. Magid Associates Research Study, March 2009. Ranges indicate +/-4% error
Inspiration + Faith (74%)
This audience is interested in both inspirational and faith topics
Market Size: 115.5M – 129M
This audience is interested in both inspirational and faith topics
Market Size: 115.5M – 129M
Inspiration Only (17%)
This audience is only interested in inspirational topics and rejects faith
Market Size: 22M – 35M
This audience is only interested in inspirational topics and rejects faith
Market Size: 22M – 35M
Faith Only (0.1%)
This audience is only interested in faith topics and rejects inspirational content
Market Size: 0.1M – 6.9M
This audience is only interested in faith topics and rejects inspirational content
Market Size: 0.1M – 6.9M
