Stay the Course - Why Dieting Makes Us Fat

Weight Loss and You

Our weight-loss efforts are often derailed by our focus on short-term results and lack of commitment to a particular course of action. Even when we are devoted to the idea of dieting, we seem to have trouble staying loyal to the chosen dieting plan. The following strategies can help curb this consistency bias.

By Dr. Alexander Chernev, Author of The Dieter's Paradox: Why Dieting Makes Us Fat, the following is an excerpt from the book.  Dr. Chernev is a psychologist who is studying how people make choices.   Click here to find out out more!