The more you say it the more it stays with you. Repeat it if you want to remember it. Names, things and places need to be ingrained in your brain. If you're trying to remember directions, repeat them out loud. Think about the directions more than once and repeat out loud again. Play the name game next time you're introduced to someone. Susie becomes "Susie Strawberry." Now repeat "Susie Strawberry" at the first meeting, during the conversation and when you say goodbye. Repetition works - try it.